Flipkart is India's second-largest marketplace with 500 million+ registered users. This guide covers everything from Flipkart seller registration to F-Assured and Flipkart Ads — written by MMR India's marketplace specialists.
Click "Start Selling." Enter your mobile number and create an account. You can use your existing Flipkart buyer account email if preferred.
Enter your: Display name (brand/store name), GST number, PAN number, business address, and bank account details. Flipkart will verify these within 1–3 business days.
Select the categories you want to sell in. Some categories (like electronics, mobiles, medicines) require brand authorization. Fashion, home, and general merchandise are open categories.
Seller Hub → Listings → Add Single Product. Fill in product details manually. Best for new sellers with fewer than 20 products.
Download the category-specific template from Seller Hub → Listings → Bulk Upload. Fill in all required fields and upload. Flipkart processes bulk uploads within 2–4 hours.
[Brand] + [Product Type] + [Key Specification] + [Color/Size/Pack] + [Additional Feature]
| Image | Size | Requirement |
|---|---|---|
| Primary Image | 500x500px min (1000x1000 recommended) | White background, product fills 80% of frame |
| Additional Images | 500x500px min | Lifestyle, infographic, detail shots |
| Max Images | — | Up to 8 images + 1 video |
Flipkart's search algorithm (called "Ranking Score") heavily weighs price competitiveness. Products priced competitively vs category average rank higher organically.
Flipkart may automatically reduce your price to match a competitor and compensate you the difference. You can opt out in Seller Hub settings if needed.
FSF is Flipkart's equivalent of Amazon FBA — you send stock to Flipkart's warehouse and they handle delivery.
| Feature | FSF | Self-Ship |
|---|---|---|
| Delivery Speed | 1–2 days | 3–7 days |
| F-Assured Eligibility | Yes | Harder to achieve |
| Shipping Cost | ₹35–80 (charged by Flipkart) | Your courier cost |
| Returns Handling | Flipkart handles | You handle |
F-Assured is Flipkart's quality badge that gives products higher ranking, buyer trust, and better returns policy. Requirements:
Once eligible, Flipkart automatically applies the F-Assured badge. You can track your metrics in Seller Hub → Growth → Seller Performance.
PLAs appear in search results and category pages. You bid on keywords and pay per click. Minimum bid is ₹2–5 per click depending on category competitiveness.
A simplified advertising option where you set a daily budget and Flipkart automatically optimizes for visibility. Good for new sellers who don't want to manage keywords manually.
| Fee Type | Amount | Notes |
|---|---|---|
| Commission | 5% – 20% | Electronics 5–8%, Fashion 15–20%, Home 10–15% |
| Collection Fee | 2% | For online payments |
| Fixed Fee | ₹25 – ₹75 | Per order, based on product price range |
| FSF Shipping Fee | ₹35 – ₹80 | Based on weight and zone |
| FSF Storage Fee | ₹0.02–₹0.05/unit/day | After 30 days in warehouse |
GST number, PAN card, active Indian bank account, business address, email and mobile number. Some categories require brand authorization letters.
Commission (5–20%), collection fee (2%), fixed fee (₹25–75 per order), and shipping fee (₹35–80 for FSF). Total deductions usually range from 15–30% of selling price.
F-Assured is Flipkart's quality badge. Achieve it by maintaining 4.0+ seller rating, under 2.5% cancellations, under 10% returns, and 98%+ on-time dispatch rate.
FSF gives faster delivery, F-Assured eligibility, and higher ranking — but costs more per order. It's recommended for high-volume, small-to-medium sized products.