This is a complete, step-by-step guide to listing products on Amazon India — from account registration to your first sale. Written by MMR India's marketplace specialists who manage 50+ brands on Amazon.
Before you start, make sure you have the following ready. Amazon India requires all sellers to complete KYC verification.
Go to sellercentral.amazon.in and click "Register Now." If you already have an Amazon buyer account, you can use the same email. Otherwise, create a new account.
You will be asked for:
Amazon will send an OTP to your mobile number. You may also be asked to complete a video verification call with an Amazon associate to verify your identity. Have your PAN and address proof ready during this call.
| Plan | Monthly Fee | Per-Item Fee | Best For |
|---|---|---|---|
| Individual | ₹0 | ₹99 per item sold | Testing, <40 items/month |
| Professional | ₹499 + GST | No per-item fee | Serious sellers, 40+ items/month |
Amazon India has two types of categories:
You can list immediately in: Books, Electronics, Clothing, Home & Kitchen, Toys, Sports, Automotive, Jewellery (non-precious), Beauty (non-regulated), Office Products.
These require documents and approval before listing:
To apply for gated category access: Seller Central → Inventory → Add a Product → search your category → click "Apply to Sell."
A product listing on Amazon has 6 key components. All must be optimized for maximum visibility.
Amazon titles can be up to 200 characters. Follow this formula:
[Brand] + [Product Name] + [Key Feature] + [Size/Color/Variant] + [Pack Size]
Example: "Mamaearth Ubtan Face Wash with Turmeric & Saffron for Tan Removal 100ml — For All Skin Types"
You have 5 bullet points, each up to 500 characters. Use them to cover:
Up to 2,000 characters. This appears below the fold on the product page. If you have Brand Registry, replace this with A+ Content (which increases conversions by 3–10%).
Amazon allows 250 bytes of hidden search keywords. Add synonyms, alternate spellings, and related terms that you couldn't fit in the title or bullets. Do NOT repeat keywords already in the title.
Amazon requires a minimum of 1 image and allows up to 9. Image quality directly impacts conversion rate.
| Image Type | Requirement | Best Practice |
|---|---|---|
| Main Image | White background, product only, 1000x1000px min | Show full product, no text or watermarks |
| Lifestyle Images | 600x600px min | Show product in use, real-life context |
| Infographic | PNG/JPG, under 10MB | Highlight key features with text overlays |
| Comparison Chart | Any size | Show variants or compare with competitor |
| Video | MP4, under 5GB, 15–120 seconds | Product demo — increases conversion 20–35% |
Amazon's algorithm (A10) favors competitively priced products. Use the "Fee Preview" tool in Seller Central to calculate your net margin after all fees.
Formula: MRP − Referral Fee − Closing Fee − FBA Fee − Your COGS = Net Margin
| Feature | FBA (Fulfillment by Amazon) | FBM (Fulfilled by Merchant) |
|---|---|---|
| Storage | Amazon warehouse | Your warehouse |
| Shipping | Amazon ships | You ship |
| Prime Badge | Yes ✅ | Only with Seller Fulfilled Prime |
| Customer Service | Amazon handles | You handle |
| Returns | Amazon handles | You handle |
| Best For | High-volume, standard products | Large/bulky items, perishables |
Brand Registry is free and available to sellers with a registered trademark. Benefits include:
To apply: brandservices.amazon.in → Brand Registry → Enroll. You need a registered trademark (Indian Trademark Registry, TM Application number is accepted).
New listings have zero search ranking. Advertising is essential for the first 30–60 days to generate sales velocity, which then improves organic ranking.
| Fee Type | Amount | Notes |
|---|---|---|
| Referral Fee | 2% – 15% | Varies by category. Electronics 5%, Clothing 10–15% |
| Closing Fee | ₹2 – ₹12 | Fixed per order, depends on price range |
| FBA Storage Fee | ₹36–₹100/m³/month | Peaks in Oct–Dec (festival season) |
| FBA Fulfillment Fee | ₹33 – ₹135 | Based on weight and size |
| Professional Plan | ₹499/month | No per-item fee |
You need: GST registration number, PAN card, Indian bank account, business address proof, and a mobile number for OTP verification.
Listing is free. Amazon charges referral fees (2–15% per sale) plus closing fees. The Professional plan costs ₹499/month and removes per-item fees.
Account approval takes 1–3 business days. GST verification takes an additional 24–48 hours. Gated category approvals may take 5–10 days.
Only if your products are GST-exempt (books, fresh produce). For all other products, GST registration is mandatory to sell on Amazon India.
You need inventory cost + Professional plan (₹499/month) + initial advertising budget (₹5,000–₹10,000 recommended). Minimum viable start is ₹15,000–₹25,000 excluding inventory.